Race and gender assignment Movie Review Example | Topics and Well Written Essays - 750 words

Race and gender assignment - Movie Review Example The film then cuts to another scene with different characters. In this scene two individuals are carjacked. The film then explores an instance where two undercover police officers, one white and one black shoot at each other, with the black officer being killed. Another scene has a Latin locksmith change the locks of an individual. The individual then indicates to another that they do not trust the locksmith because they could be a gang member. The next scene demonstrates two officers pulling over a car that matches the description of a car that was stolen earlier. The officers have the two people get out of the car and one of the officers molests the female passenger. The other officer then goes and requests the he be assigned a new partner, saying that his partner is a racist. The film cuts to a later time when the two passengers that were featured earlier are talking. The woman that was violated by the officer is angry with her husband because he did not do anything to intervene, while he claims that he acted appropriately. The film then cuts to a man talking to his daughter because she is hiding under her bed after hearing a gun shot. He then gets ready for his job as a locksmith, and its clear that he was the individual from earlier that the woman referred to as a possible gang member. The film then cuts to another scene where two men are in a stolen car. They are talking about race and lose track of what they are doing and hit an Asian man. They stop and then later leave the man in front of a hospital. The film then cuts back to the shop that was featured earlier in the film. Daniel the locksmith that has been featured throughout the film is at the shop and attempts to fix a door, but becomes involved in a conflict with the owner. Later the door is pa inted upon and the shop owner blames the locksmith. The officer featured earlier then goes and visits an insurance agent. He talks with

Organizational Culture Essay Example | Topics and Well Written Essays - 1000 words

Organizational Culture - Essay Example Often the organizational culture is characterized as having three phases; behavior and artifacts, values, and assumptions and beliefs (‘Strategic Leadership and Decision Making’). Organizational culture has great influence on the streamlined decision making process. To illustrate, in a centralized organizational structure, the decision making power is vested in the hand of top level management. On the other hand, in decentralized organizational structures, the decision making power is distributed as down as possible to the first phase of chain of command. The organizational culture provides the members of a firm with meaning and regulations for behaving within the organization. In the same way, a firm’s history together with unwritten rules also constitutes a significant part of its culture. On the other hand, some organizational cultures are so strong that they dictate the character of the whole firm. The organizational culture has the power to influence the deci sion making as it articulates informally through direct and indirect statements what the management wishes. The culture, sometimes, consists of explicit statements of values, beliefs, and customs got from top-level managements. Strategic Transition Strategy can be defined as the overarching goals and objectives of a business. The strategy decisions of a company affect its line of business and its internal operations. It is much difficult to predict exactly what happens when the organization alters its strategy. However, organizations come across some positive and negative effects when undertaking a strategic change. Importance Organizational strategy controls all managerial decisions from the front line to the board room. Strategic policies play the important role of guidelines to the owners and top-level management in achieving their grand expectations in a more practical way. Changing the strategy of an organization can alter the manner and mode which the organization operates in, affecting everything from organizational structure to the daily practices of employees. Process The process of a corporate strategic transition by an organization can be divided into four distinct steps such as planning, implementing, monitoring, and review. At the planning process, the executives set a strategic vision with concrete and time-bound objectives and aims. Suitable research and testing must be carried out at this stage to make sure the viability of the change. At the implementations stage, the changes must be put into action in accordance with the plan. The monitoring stage includes a continual process of supervising and examining that the plans are working. Finally, the review phase analyzes the progress of the working of the plan and decides whether the changes must be sustained or changed yet again. Positive Effects Changing the strategy of an organization can result in several positive effects. New strategic guidelines help an organization to easily acclimatize to the changing environments of the marketplace. New business strategies assist a company to execute its business more effectively and cost efficiently. They help a company to invest into a new, more profitable trade or market segment. Besides, with the help of changes in the strategy, a stagnant company can retrieve its earlier growth rates. Negative Effects However, all the effects are not positive and there are negative effects too. Organizations face the major issue of resistance from the internal employees against implementing effective strategic changes. There are certain people who strongly oppose any kind of alterations to the status quo or to their daily practices. In the same way, there are also chances for an organization t

Attributes of the employees

Attributes of the employees Attributes of the employees Employees are the most critical part of an organization as they provide their skills for an organizations operations and they are the one who can drag the organizational performance because of these reasons the employers wants to hire the people having the best attributes. In the following I have selected out the attributes of the employees valued by the employer through from different websites and different books also address the same attributes. 1. Communications Skills By far, the one skill mentioned most often by employers is the ability to listen, write, and speak effectively. Successful communication is critical in business. It saves time, minimizes mistakes reduces conflicts. 2. Analytical, Research Skills Deals with ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. 3. Computer, Technical Literacy Almost all jobs now require some basic understanding of computer hardware and software, especially word processing, spreadsheets, printers, telephone and email. 4. Flexibility, Adaptability, Managing Multiple Priorities Deals with ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments. 5. Interpersonal Abilities The ability to relate to co-workers, inspire others to participate, and mitigate conflict with co-workers is essential given the amount of time spent at work each day. 6. Leadership, Management Skills While there is some debate about whether leadership is something people are born with, these skills deal with ability to take charge and manage co-workers. 7. Multicultural Sensitivity, Awareness There is possibly no bigger issue in the workplace than diversity, and job-seekers must demonstrate a sensitivity and awareness to other people and cultures. 8. Planning, Organizing Deals with ability to design, plan, organize, and implement projects and tasks within an allotted timeframe. Also involves goal-setting. 9. Problem-Solving, Reasoning, Creativity Involves the ability to find solutions to problems using creativity, reasoning, and past experiences along with the available information and resources. 10. Teamwork Because so many jobs involve working in one or more work-groups, employee must have the ability to work with others in a professional manner while attempting to achieve a common goal. 11. Personal Values Employers Seek in Employees Of equal importance to skills are the values, personality traits, and personal characteristics that employers seek. 12. Honesty, Integrity, Morality Employers probably respect personal integrity more than any other value, especially in light of the many recent corporate scandals. 13. Dedication, Hard-Working, Work Ethic, Tenacity Employers seek job-seekers who love what they do and will keep at it until they solve the problem and get the job done. 14. Dependability, Reliability, Responsibility Theres no question that all employers desire employees who will arrive to work every day on time and ready to work, and who will take responsibility for their actions. 15. Loyalty Employers want employees who will have a strong devotion to the company even at times when the company is not necessarily loyal to its employees. 16. Positive Attitude, Motivation, Energy, Passion The job-seekers who get hired and the employees who get promoted are the ones with drive and passion and who demonstrate this enthusiasm through their words and actions. 17. Professionalism Deals with acting in a responsible and fair manner in all employeer personal and work activities, which is seen as a sign of maturity and self-confidence; avoid being petty. 18. Self-Confidence Look at it this way: if employee dont believe in employeerself, in employeer unique mix of skills, education, and abilities, why should a prospective employer? Be confident in employeerself and what employee can offer employers. 19. Self-Motivated, Ability to Work With Little or No Supervision While teamwork is always mentioned as an important skill, so is the ability to work independently, with minimal supervision. 20. Willingness to Learn No matter what employeer age, no matter how much experience employee has, employee should always be willing to learn a new skill or technique. Jobs are constantly changing and evolving, and employee must show an openness to grow and learn with that change. Different people have expressed different characteristics of the employees like Be on time, Be pleasant and helpful, Follow company standards, Go the extra mile, Commitment and attitude etc but more are less those attributes are covered in this document.

Seven Samurai :: essays papers

Seven Samurai Kurosawa creates a masterpiece with the Seven Samurai. This film was created in 1954, it is a Japanese film and it has English subtitles. The Seven Samurai is a story about a small farming village in 16th century Japan that is under constant threat from traveling groups of outlaw bandits. The elders that live in the village decide to hire a defense force to protect them from these outlaws. They enlist a variety of samurai for hire and samurai are willing to work for their food. The mission of the seven samurai is to protect the village against almost impossible odds. These people who live in the village need the samurai, but they also fear the samurai. What is really interesting about this film is the difference between the simple farming people and the more experienced samurai. The samurai have lived a life of violence and confrontation and the farming people have lived a very simplistic lifestyle. The farmers and the samurai must now depend on one another to survive which forces them to have relationships that would not normally take place. This film had spectacular performances from the actors, especially Takashi Shimura, who plays Kanbei. Kanbei is a seasoned samurai and he was first chosen by the elders of the village. Toshiro Mifune’s plays Kikuchiyo who is an abrasive samurai who bridges the gap between the warriors and the people who live in the village. Kurosawa’s final battle scene is climatic. Kurosawa helps the audience to understand the battle. This film was completely filmed in black and white and the sets, costumes, acting and cinematography all created in this battle scene to show us how a battle scene should be portrayed.

Report on Consumer Behavior of Soft Drinks Essay

INTRODUCTION Need for the study With the economic liberalization in India a number of global companies have been coming forward to invest in India and tapping perhaps and world’s biggest growing market. As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market. In India, the per capita consumption of soft drinks is at rock bottom level even less than our neighboring countries Pakistan and Bangladesh, where it is four times as much. The last summer was particularly sweltering one, with temperatures hitting the high 40’s in some places yet; bottles were disappearing from shelves faster than they could be replaced. In the peak season, they found themselves short of capacity and having to turn around their trucks faster and faster to slake the greater Indian thirst. With growth rates zooming into the double digits, bottlers have been propelled into expanding capacities. With their big-time plans, the multinationals have changed the face of this business, long dominated by small-time businessmen. If demand continues to increase annually at an average of 20 percent, then volumes could reach one billion cases within ten years. 4 These arc ambitious targets and to reach them the cola makers will have to build capacity, infrastructure, make their bottlers more available and more affordable. There are 5. 00,000 retailers stocking soft drinks in India. Also, soft drinks which retail at any where between Rs. 9. 00 and Rs. 12. 00 are expensive when measured against purchasing power. As they concoct their strategies, keeping an eye on each other all the time, ultimately there’s only one guy they have to watch out for, who will determine their fortunes: the consumer. The real race to quench his thirst has just begun 5 Objectives of the study †¢ †¢ †¢ †¢ To study about the consumer preference with regard to soft drink To study about the consumer perception with regard Coca — Cola To understand the Promotional Strategies To find out the medium which is most effective in reaching the consumers? 6 Research methodology. Data will be collected from a sample size 1000 and distributed over different areas by using simple Random Sampling. Random Sampling consists of 1. Demographic Segmentation 2. Sociocultural Segmentation 3. Use-Related Segmentation 4. Use-Situation Segmentation Analysis 1. Data Analysis is done both qualitatively and quantitatively. 2. The analysis is presented pictographically using bar graphs PERIOD OF THE STUDY: The period of the study is past one year 7 Scope of the study The new economic policies of the Govt. of India adopted in the mid eighties were given further impetus by the early nineties. The Indian market has undergone considerable changed as a direct consequence of many of these policies and soft drink industry is no exception to this. Keeping the above – mentioned perspective in the background, the researcher has selected soft drink market, since the marketing task his became more challenging and intensive competition has opened up new vistas. Companies are evolving marketing strategies by studying the demands of the market place increasingly penetrating into appropriate market segments introducing differentiated products to improve their market share. The soft drink market has achieved an accelerated growth in the past decade. Soft drinks include ail types of non – alcohol carbonated flavored or otherwise sweetened beverages. The entry of Pepsi and the reentry of Coca – Cola in the India market arc inevitably facing stiff competition but the ultimate winner is customer/consumer. This has led the researcher to study me perception of consumers towards different brands of soft drinks and to gauge out the 8 promotional strategic being adopted by the marketers to lure promiscuous buyers and win a larger share in the markets. The cola wars are intensifying and bringing manifold changes in the soft drink industry. The researcher has conducted a detailed survey, interpreting the responses to study the perception of the consumers. Now the people with changing life styles and increase in income levels have made the soft drink a common man drink. Liven through the existing system of marketing of soft drink has not tapped such a big market in the interiors of the country specially the rural areas, as marketing in the suburban and rural areas is developing slowly. Despite the soft drink industry is growing at a very healthy pace and stands at 18% per annum. The market for cool drinks comprises of adults in the 35 years age group who are largest consumers of the soft drink in the country followed by young adults in the age group of 15-25 years and children in the age group of 614 years hence, companies must develop their product and marketing slraleiues to suit their needs. Limitations of the study 1. The study is conducted with in the confines of the twin cities 2. The study made use of both the primary and secondary sources of information. The accuracy and authenticity of statistics depends of the accuracy of the second 9 source itself. Therefore, the limitation of the secondary source is also bound to be present in the analysis too. 3. In spite of all the care taken to translate the feelings and opinions of the respondents, the errors might creep into the study, may be because of the reason that consumers may fail to articulate their feelings properly. 4. Due to lack of time and finances, the sample size is confined to hundred only. The method adopted for sampling is convenient. Therefore, size and method implications are bound to be present in the findings. Hence, the findings cannot be taken for granted for generalization for the whole population. Study is confined to consumers belonging to age group between 20 — 25 years 10 CHAPTER-II COMPANY PROFILE 11 COMPANY PROFILE 2. 1 INDUSTRY PROFILE Soft drinks are typical and necessary consumer products, which are generally consumed by the individuals to quench the thirst and for a good flavour, and it is considered to be the symbol of social status. The two main reasons, which classify the soft drinks under consumer products, are their easy availability and their reasonable high degree standardization. Among the listed consumer goods (i. e. , perishable items) soft drinks is considered nonessential and as a luxury item. Soft drinks can be classified into two broad categories- carbonated drinks and noncarbonated drinks. Both have enormous market. In case of carbonated beverages the effectiveness of carbon-dioxide is the main factor in determining the quality. Cola, leman and orange are carbonated drinks while mango drinks come under non-carbonated category. A prolonged visible and sparking effervescence is sought after to produce soda taste in such drinks. The basic constituents of soft drinks are water, sweeteners, acidulates, flavorings, colorings, foaming agents and preservatives. The soft drink market is dominated by a few brands. Coca Cola and Pepsi products for example. 12 Soft drink industry in India has witnessed phenomenal growth in the recent past, particularly after the exit of Coca-Cola. The exit of Coca-Cola from India during the late seventies gave a bolter scope to several Indian soft drink companies to grow. These were a rapid growth in this industry but each one aggressively competed with one another to capture a major share in the market. The competition was very high even in terms of advertising. The perishable items like soft drinks need a lot of advertisement, as they are not necessary for the consumer. Most of the consumer consume just for fun & refreshment purpose and not and for nay other special reason. For that reason the soft drink marketers concentrate more on the advertisement part and they keep on designing new advertisements, which conquer the heart of the consumer. They take special care in casting the popular figures. These soft drink markets also include some offers like tours to someplace and so on. These soft drink companies will sponsor for many of the sport events in order to have good edge over the competitor as per as the publicity is considered. SOFT DRINK 1NDUSTR Y IN INDIA The entry of carbonated soil drink into the Indian soil is relatively new. The credit for introducing branded soil drink goes to pure drinks private Ltd, Delhi. Later this company became the franchised bottler of Coca – Cola export corporation. Accordingly, in 1950, Coca – Cola made its first debut in the Indian market. This 13 is the story about the origin of soft drinks in India. After Coca — Cola, Pepsi entered into the market. The exit of Pepsi made coke the undisputed leader in the soft drinks market. This company too was forced to leave India due to its non compliance with the rules and regulations of the Government in 1977. The exit of coke becomes a boom to national manufactures and all the players started increasing their business. Among the many national players like pure drinks Me Dowels, Modem foods, Spencer’s and parley, Parle emerged as the leader in the Indian soft drink market. It is believed that by the end of 1989. Parle captured more than 75% of the national soft drink market. In 1990. Pepsi rccntcrcd India and started making more noise in the market. All the same, it grabbed considerable market share from parley. Besides this. Coke also reentered India after 16 years of exile, fearing that, it cannot cling to its market leadership. Parle sold itself to Coca 1993. By buying over local competition the two American Cola giant share cleared up the arena and are packing all their power behind building the Indian franchise of their global girdling brands. If Pepsi invests Rs. 300 core, Coke will be investing more than that and vice versa. The total investment is of a size and scale that the Rs. 3048 cork soft drink businesses have never seen before. Both players see enormous potential in this country. Where swigging a carbonated beverage is still considered a treat virtually a luxury. Consequently by world standards India’s per capita consumption of three servings is rock bottom less even 14 Cola for $40 Million November, than over neighbors Pakistan and Bangladesh. Where is four times as much so, the cola giants feel that per caps can only go up and up. As incomes improve so do life styles a pattern they have seen in many of the 195 countries they sell their universal products. HISTORY OF COCA – COLA ATLANTA BEGINNINGS (1868 – 1892): It was 1886 in NEW YORK harbor, workers are constructing the statue of the liberty. 800 miles away another great symbol was about to be unveiled. Like many people who change the history, JOHAN PEMBHRTON, a civil war veteran & Atlanta pharmacist, was inspired by simple curiosity. He loved tinkering with medicinal formulas, and one afternoon, searching for a quick cure for head aches, his stipend up a fragrant Carmel colored liquid in a three legged pot. When it was done, he carried it a few doors down to Jacob’s pharmacy. I Icrc. the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacob’s pharmacy put it on sale for five cents a glass. PEMBERTON’S book keeper FRANK ROBINSON named the mixture COCA – COLA and wrote it out in his distinct script. To this day, COCA – COLA is written in the, same way. In this first year the company sold about 9 glasses of coca cola a day. A century later the coca-cola company has produced over ten billion gallons of syrup. Unfortunately for Pemberton, he was more of an inventor than a businessman and had no idea that the had invented one of the greatest products of the world. Over 15 the course of 3 years 1881 – 1891. Pemberton sold the company to Atlanta businessman Asa Griggs Candlcr for the total of about $ 2300. Candlcr would become the company’s first president and the first to bring real vision to the business and the brand. BEYOND A TLANTA (1893 – 1904) : As a Candler, a natural born salesman transformed Coca Cola from invention to a business. Lie knew there were thirsty people out there and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca — Cola brand. People saw (‘oca – Cola every where and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. Inevitably, the soda’s popularity led to a demand for it to be enjoyed in new ways. In 1894. a Mississippi businessman named Joseph Bernhard became the first to put the drink in bottles. He sent of them to Candler, who responded without enthusiasm. Despite being a brilliant and innovative businessman, he didn’t realize then that the heart of Coca- Cola would be with portable, bottled beverage customers could take anywhere. He still didn’t realize it five years later when in 1899, two Chattanooga lawyers, Benjamin. Thomas and Joseph b. Whitehead secured exclusive rights from him to bottle and sell the beverage lor the sum of one dollar. SAFEGAURD1NG THEBKANOfl905-1918) : 16 Imitation may be the sincerest of flattery, but the Coca – Cola Company was none too pleased about the proliferation of copycat beverages taking the advantage of its success. This was great brand. Both needed to be protected. Advertising focused on the authenticity of Coca – Cola, urging can summers to â€Å"demand the genuine† and â€Å"accept no substitute†. The company also created a distinct bottle shape to assure people they were actually getting a real Coca -Cola. In 1916, the Root glass company of Treat, Indiana began manufacturing the famous contour bottle. The counter bottle for its attractive appearance, original design and the fact that, even in the drink, you could identify the genuine article. As the country roared into the new century, the Coca Cola Company grew rapidly moving into Cuba. Puerto Rico, France and other countries. In 1900 there were two bottles of Coca Cola, by 1920, there would be about 1000. THE WOODRUFF LEGACY: Perhaps no person has more impact on the Coca – Cola company the Robert Woodruff In 1923, five years after his father Ernest purchased the company from Asa Candler, Woodruff become the company president. While Candler had introduced the U. S. Coca – Cola, he would nearly spend 60 years as company leader introducing the beverage to the world beyond. Woodruff was marketing genius who saw opportunities for expansion every where the captivated foreign markets with his innovative campaigns. Coca Cola traveled with the U. S. team to the 1928 Amsterdam Olympics to the logo was emblazed on racing dog sleds in Canada & the walls of bull fighting arenas in Spain. He pushed 17 development & distribution of the six-pack, the open top cooler and all innovations that made it easier for people to drink Coca Cola. When it became clear to the company that housewives would be more inclined top buy six-packs they could open easily at home, women were sent door to door, installing branded Coca Cola openers, this is exactly the kind of â€Å"out side the box'† thinking that Cola not just a huge thrived under Woodruffs leadership and it made Coca success, but a big party of people’s lives. THE WAR & ITS LEGACY: In 1941 America entered into World War II thousands of men & women were sent overseas. The country & Coca – Cola rallied behind them. Woodruff ordered that every man in uniform gets a bottle of Coca – Cola for 5 cents, wherever he is, whatever it cost the company 1943, General Dwight D. Eisenhower sent urgent cablegram to Coca – Cola requesting shipment of materials for 10 bottling plant. During the war many Europeans enjoyed their first taste of beverage and when peace finally came, Coca – Cola be placed within †arm’s reach desire'†, was coming true from the rnidf-40’s until 1960, the number of countries with bottling operations nearly doubled. Post war America alive with optimism & prosperity. Coca – Cola was a part of fun, carefree America lifestyle & the imagery of its advantage happy couples at the drive in, carefree moms driving are yellow convertibles reflection of the spirit of the limes. A WORLD Or CUSTOMERS (1960- 1981): 18 is a wonderful After 75 years of amazing success with brand Coca – Cola, the company decided to expand with new flavors sprite in 1961, TAB in 1963 and Fresco in 1966. The company’s presence worldwide was growing rapidly year after year, Coca Cola found a home in more & more places. Cambodia, Montserrat, Puce, Turkey &. more advertising for Coca – Cola always an important & exciting part of its business really came into its own in the 70’s and reflects a brand totally in tune with fun, playfulness and freedom. The international appeal of Coca- Cola was embodied buy 1971 commercial, where a group of young people from all over the world gathered on a hill top in Italy to sing â€Å"I’d like to buy the world a coke†. In 1978, the (‘oca Cola Company was selected as the only company allowed selling packaged cold drinks in the peoples Republic of China. DIETCOKESA NEWCOKE (1982 – 1989): The 80’s the era of legwarmers, head bands and the fitness craze and a time of much change and innovation at the Coca – Cola Company. In 1981. Roberto C. Goizucta became chairman of the board of directors & CEO of the Coca- Cola Company. He who fled Castro’s Cuba in 1961. completely overhauled the company with a strategy he called â€Å"intelligent risk taking† among his bold moves was organizing the numerous U. S. bottling operations into a new public company, Coca Cola enterprises, Inc.he also released diet coke, the very first extension of Cola trade mark within two years, it had become top low calorie drink Cola. One of Goi/ueta’s other the Coca in the world, second in success only to Coca 19 incentives in 1985, was the release of new taste for Coca Cola, the first change in formulation in 99 years. In taste people loved the new formula. In the real world they had a deep emotional attachment to the original and they had a deep emotional attachment to the original and they bagged and pleaded to get it back. Critics called it the biggest marketing blunder ever. But Goizueta, as Warren Buffet once said, had a knack for turning † lemins into lemonade†. The original formula was return to the market as Coca increase its lead over the competition Cola classic, the product began to a lead that continues to this day. COCA – COLA NOW (1990 – NOW) : In 1886. Coca – Cola brought thrilling refreshment to patrons of a small Atlanta pharmacy. Now well at 2nt century, the company’s goal is to provide that magic every time, in 200 countries, with each of it’s 230+ and ever growing brands. Coca – Cola has customers from Boston to Bahrain, drinking brands like Ambassa, Veitabela and freseolita. In the remotest corners of the globe, you can still find Coca Cola. In February 2000, Doug Daft was named company chairman. Coca – Cola a huge international company, but Draft’s vision is to have the company operate as a collection of smaller, locally run business. â€Å"No one†, Daft points out, â€Å"decides to enjoy one of our products globally†. T hat’s why Coca– Cola committed to local markets, to paying attention to what people from different cultures and backgrounds like to drink and where and how they want to drink, livery ten seconds. 1. 26,00 people choose to reach for one of the Coca. 20 Cola company brands & it is the company’s mission to make the choice exiling & satisfying every single time. COCA – COLA IN INDIA MARKET: Coca – Cola has started its operation in Indian market in October 1993. This has been its reentry in the India market after withdrawal of its operation in 1970s. The Indian market offers a strong consumer potential as majority of the population is in middle class category which is a strong consumer base for any FMCG company like Coca – Cola to float its range of products. Coca– Cola has acquired the soft drink brands like Thumps Up, Gold spot, l.imea. Maa/a, Bisleri soda etc which were floated by parle as these products have achieved a strong consumer base and formed a brand image in Indian market during the reentry of Coca range of products of Coca Cola in 1993. Thus these products became a part of Cola. MISSION Or COCA – COLA : Provide â€Å"clients† with appropriate â€Å"systems solutions† for â€Å"effective & profitable† business use adopting a † quality management approach† maintains a †competitive edge† with the help of latest and user friendly information technology. VISION OF COCA – COLA : To be a proactive & service oriented business partner for influencing change & contributing to increase share owner value through a dedicated & creative team. 21 OBJECTIVE OF COCA ~ COLA : To develop a business strategy for systems implementation which is â€Å"simple, effective & practiced'† to execute in a timely manner for bottling system. CHAPTER-III THEORETICAL BACKGROUND ABOUT THE TOPIC 22 THEORETICAL BACKGROUND ABOUT THE TOPIC Consume r Behaviour, The Marketing Process and Models of Consumer Decision-making Psychological influences: the consumer as an individual Perception, motivation, learning, attitudes, attitude change and persuasive communications Social and cultural influences: the consumer as a group member. Group influence and opinion leadership; reference group influence; social class and economic influences, lifestyles, ethnic, religious, age and regional groups The consumer as a decision maker Individual decision-makin g, demographics and household decision making; personality, self-concept and sex roles, purchase and post-purchase â€Å"Some issues that arise during stages in the consumption process† Consumer’s perspective 23 CONSUM BEHAVIO ER UR â€Å"A model in this context is a representation of Consumer Behaviour. The aim is to provide a simplified portrayal of consumer processes to aid our description, explanation and control of buying behaviour†. Types of consumer behaviour models: †¢ Black Box models †¢ Personal variable models †¢ Personal †¢ Engel, Blackwell and Minored †¢ Howard-Sheath †¢ Nicosia Perhaps the most useful set of categories is that of low, medium or high level models. In this case the level refers to the level of complexity – so a low level model would be a relatively simple representation of the phenomenon while a Simple models 24 high level model of the same event would be much more complex and detailed and include more variables. In the marketing context the modeling approach has two key objectives: 1. description, explanation, prediction (and ultimately control of consume behaviors) and/or 2. Aiding researchers in their task of developing ‘better’ hypotheses and theories about the relationships and processes involved in consumer behaviour Models can be evaluated against their ability to satisfy either or both of these objectives. Study on Consumer Behaviour 25 SIM PLE M ODELS OF CONSUM BEHAVIOUR ER Lower level or simple models, in contrast, fall into three broad categories – black box models, decision process models and personal variable models. Black Box models – do not consider internal variables. They focus on inputs and outputs without concerning themselves with the intervening mental processes, which might determine the outcomes. Decision process models – attempt a simple description of the stages consumers’ progress through in reaching purchasing decisions. Most are variations on the classic problem solving/decision making process of: Define problem generate alternative solutions – evaluate alternatives – decide – implement monitor. These approaches give a sound basis for marketers seeking to devise strategies that are appropriate for each stage. Inevitably they are not strong on explanation or prediction without considerable elaboration, which makes them, falls into the comprehensive model category. Personal variable models – the personal variable models omit external variables. So these models focus on the mental processes of decision-making – internal elements and processes such as perception, motivation, beliefs and values. One classic example of the personal variable model is the fisheye model, summarized as A, = B, o, 26 Where A0 = the attitude towards object o8, = the strength of belief about o a, = the evaluation aspects of 6 n = the number of beliefs Study on Consumer Behaviour Individual Determinants of Consumer Behaviors Psychological Factors Influencing The Buying Decision Process â€Å"Psychological factors operating within individuals partly determine people’s general Behaviour and thus influence their behaviour as consumers. The primary psychological influences on consumer behaviour are: †¢ †¢ †¢ †¢ †¢ Perceptions Motives Ability and knowledge Attitudes Personality Even though these psychological factors operate internally, it will become apparent that consumers are also very much affected by social forces outside the individual† CONSUMER BEHAVIOUR: LEARNING AND MEMORY Learning is a change in behaviour that is caused by experience. 27 Learning can occur through simple associations between a stimulus and response, or via a complex series of cognitive activities Behavioral learning theories assume that learning occurs responses to Classical conditioning occurs when a stimulus that naturally elicits a response (an unconditioned stimulus) is paired with another stimulus that does not initially elicit this response. Over time, the second stimulus (the conditioned stimulus) comes to elicit the response as well Study on Consumer Behavior This response can also extend to other, similar stimuli in a process known as stimulus generalization. This process is the basis for such marketing strategies as licensing and family branding, where a consumer’s positive associations with a product are transferred Operant or instrumental conditioning Occurs as the person learns to perform behaviour that produce positive outcomes. While classical learning to other contexts, outcomes and avoid those that result in negative conditioning involves the pairing of two stimuli, instrumental occurs when reinforcement is delivered following a response to a stimulus. Reinforcement is positive if a reward is delivered following a response. It is negative if a negative outcome is avoided by not performing a response. Punishment occurs when a response is followed by unpleasant events. 28 Extinction of the behaviour will occur if reinforcement is no longer received. Cognitive learning occurs as a result of mental processes. For example, observational learning takes place when the consumer performs behaviour as a result of seeing someone else performing and being rewarded for it. Memory refers to the storage of learning information. The way when it is perceived determines how it will be known as sensory memory, role in retaining information is encoded stored in memory. The memory systems short-term memory, and long-term memory each play a and processing information from the outside world. Information is not stored in isolation: it is incorporated into knowledge structures, where it is associated with other related data. The location of product information in associative networks and the level of abstraction at when and how this information will influence the likelihood of salience (or which it is coded, help to determine be activated at a later time. Some factors that retrieval include the level of familiarity with an item, its prominence) in memory, and whether the information was presented in pictorial or written form. 29 Products also play a role as memory markers: they are used by consumers to retrieve memories about past experiences (autobiographical memories) and are often valued for their ability to do this. This function also contributes to the use of nostalgia in marketing strategies. Memory for product information can be measured through either recognition or Recall techniques. Consumers are more likely to recognize an advertisement if it is presented to them than to recall one without being given any cues. † (See Solomon 1994 137-138) Learning theories. Marketing and Involvement Theory Examples of low involvement Examples of high involvement Free sample of hair shampoo delivered Faced with mounting debts, individual through front door and stored in responds to advertisement offering bathroom. When usual shampoo runs to solve the problems with a single out, trial pack is used, found acceptable loan. Learns the cost of borrowing and purchased (or not). From loan sharks A positive emotional response is the generation of higher-order Generated by the use of a particulate conditioning allows the customer to Classical pop tune. This becomes associated have positive feelings about a Conditioning with a product, even though the product, which may be more person alternatives, does not consciously pay expensive than e. g. attention to the advertising luxury goods. 30 A common brand of baked beans id Clothes purchased and worn give Operant purchased. They taste ‘OK 1 . The rise to numerous complements, conditioning consumer continues to purchase that Further cloths of the same label are brand bought. An individual learns that Amstrad Keen cooks learn about various Iconic rote makes personal computers without makes of kitchen knives by careful learning ever consciously focusing on PCs or reading of Study on advertisements with they Amstrads advertisements find enjoyable Consumer Behaviour The Guardian’ unavailable at Commuter, distressed by daily Insight newsagents when on holiday, difficulties with parking decides to learning Customer buys ‘the Independent’ purchase mountain bike to solve the instead problem Consumer spots ‘low salt, low sugar’ Consumers as a family, having won Latent beans on the supermarket shelf, the pools, decide that they can now learning Remembers healthy eating afford their ‘dream car. Choose advertisements and purchases tin model they have always wanted A child learns parental roles by Individual observes reaction to a Vicarious observation but without really friend s new style sutt before deciding learning thinking about it to purchase Car taken to garage for service. Commuter finds level of smoke Customer offered a new higher-Experimental pollution on upper deck of bus too powered model to use for 31 the day-learning offensive to tolerate and decides to Impressed by the car, the consumer travel on lower deck decides to move up the range when the time comes to change car. Consumer Decision Processes The most common, everyday problem solving sequence is: 32 33 In the marketing context, Engel, Blackwell and Minored suggest that this becomes: S Information search S Evaluate alternatives S Purchase and Outcomes Stage I: Information Search The first step in this stage is often internal memory search to establish whether the individual possesses enough information about the available options to make a decision without further action. In low involvement consumer decisions this may often be the case, but external search is more usual with high involvement purchases. Opinion leadership and word-of-mouth communication will be significant at this stage, as well as the more formal marketing and advertising messages. Similarly, past learning, stored in the memory system, is shown to be a significant source even in extended problem solving situations. The information search stage is also affected strongly by individual differences and environmental factors e.g. the traits and orientation of some individual’s means that they have the personality characteristic of caution – such people will tend to conduct extensive and detailed information search. Similarly families and reference groups are likely to make significant contributions to the amount and style of search conducted. 34 Many of our decisions are often made on less than complete information. The important point is that the purchaser feels that enough information has been gathered. Study on Consumer Behavior In the light of the differences between high and low involvement purchasing, the perception of the value of continued search is likely to be significantly higher in high involvement decisions. The external search is dominated by marketing messages and the information so gathered should be fed into the memory system via processes similar to the research on Perception: Exposure Attention Comprehension.

Leardership In A Global Environment Writing

A boundaries organization is an association where management has largely succeeded in breaking down barriers between internal levels, job functions and departments, as well as reducing external barriers between the association and those with whom it does business. Developing a business into a boundaries organization might include creating a more horizontal management structure, encouraging interdepartmental projects, and empowering staff members. A complete boundaries organization would be somewhat hard to achieve in my current organization but am sure it can be done.Within my current organization there are different levels because different jobs require different levels of educational backgrounds. Breaking down the job description walls is one step in creating a boundaries organization. For example, in order for a business safety coordinator to be able to perform verification on a clinical trial case they would need to have a life science degree in order to use their medical judgmen t to access causality per our standard of operating procedures. However, a business safety coordinator is able to perform verification on a post marketing case.The explanation that IS given for this is because causality is not accessed for post marketing cases. Accessing causality on clinical trial cases is legally required by the Federal Drug Administration, European Medical Authority and most other Healthcare Authorities for all serious adverse events for expedited reporting. If a business safety coordinator is required to participate in all trainings provided by the organization regardless of whether or not they are actually performing that duty on could assume that a training could be reared to teach them how to access causality in order to verify clinical cases as well.Since they are required to participate in all of these trainings actually being able to perform these functions regardless of educational background it will definitely help with creating a boundaries organization Safety Data Specialists are able to assist the business safety coordinators with data entry only when we are short-handed. The managers only assist the safety data specialists with verification and medical evaluation when they are short- handed.I believe that another barrier that needs to be broken is if everyone assisted with all of the work on a regular basis instead of having specific job functions. We are also divided by country which is another barrier. One department really does not know how the other office locations work or the rules in which they are governed. One idea I have is if We all are forced to handle everything regardless of the location. This way we will learn the rules and regulations of other countries. This will also force more uniformity across the company as a whole.At this point currently everyone handles everything differently. This process will be able allow the company to take the best practices from each office location and apply them to one universal w orkflow. It is definitely still important for our organization to have structure. It provides direction to all employees by laying out the official reporting relationships that manage the workflow of the company. A formal outline of a company's structure makes it easier to add new positions in the company, as well, providing a flexible and ready means for growth.Without a formal organizational structure, employees may find it difficult to know who they officially report to in different situations, and it may become unclear exactly who has the final responsibility for what. Organ conditional structure improves operational efficiency by providing clarity to employees at all levels of a company. So even though the one of the ideas I had was to have the managers assist with verification as well as medical evaluations, it is also important for them to maintain responsibility of overseeing any workflow changes as well as hiring and firing employees as well as evaluations and there manager ial duties.

Repression1 essays

Repression1 essays " One morning after Dad finishes his workout, he pulls a fold-out bunk from the wall and lies down, still unclothed. I sit on the floor beside him. I watch his erection. He slaps his tummy with it. He laughs as if he is surprised. " Touch it," he says, holding his penis up, offering it to me. I reached over, hold it with my fingers, and let it go, making a thwack... ...I have seen his penis before when it is hard. He'd tried to put it into my bottom. He is going to do it again, isn't he? "I don't want to be here," I say. "Unlock the door. Please, Daddy." The bunker sits around me, heavy and grotesque. I disappear." (de Milly, walterdemilly.com/chapter.htm) Who would want to remember this sort of thing? Certainly not the poor child who is recalling it, so why would he? He didn't, for a long time, because of the pain this memory causes, so he did something that many people do with painful memories. He repressed it. Why do people repress memory, and how can it be recalled? This paper hopes to unlock a few of the secrets of this strange phenomenon. Firstly, repression, as defined by A Dictionary of Psychoanalysis, is the unconscious and involuntary process by which an unacceptable impulse or idea is rendered unconscious. According to Chip Phillips, repression is where "unconsciously you bury painful or embarrassing memories" (Phillips, Ch. 3). So what exactly causes someone to repress a memory? As Phillips stated, "painful or embarrassing memories". Memories of childhood abuse and sexual abuse are very common (Herman The writer believes that repression is where a person subconsciously buries memories of shocking acts and events that caused severe and traumatizing pain and/or embarrassment. This definition is very similar...

Speak No Evil essays

Speak No Evil essays Freedom of expression, and open access to media, are as fundamental to the survival of Progress as the sun and rain are to the survival of planet Earth. Yet censorship remains a traditional response of any group that finds itself offended at another's message or creative indulgence. The argument that because they serve the "public interest," media should willingly accept a moral arbiter to decide what will and what will not be disseminated is both uninformed and dangerous. The biggest problem is that nobody will have the opportunity to vote for the people charged with determining what information is left on the cutting room floor. Worse yet, certain lower life forms with an eye on world domination will always find ways to apply this primitive form of babysitting to their own sinister ends. Because the new communications paradigm calls only for media to get bigger-not better-access to media is more costly. As corporate interests pool their resources to control the most print and broadcast outlets allowable by law, certain news stories will surely be censored. Media is market-driven (that is, it needs an audience), and less "marketable" stories will always be ignored. For example, only cave dwellers and the cable-TV impaired could have possibly missed NASA's most recent PR coup, the landing of Voyager on Mars. Don't believe that CNN, C-SPAN, MSNBC, CNBC and all the rest were planning to feature this as a major story from the beginning. The Media spun the Mars story big time because People were interested in it, the same way we are always interested in exploration, at pushing boundaries. It's the same reason the book Undaunted Courage is on the Best Seller list, and why filmmaker Ken Burns (The Civil War, Baseball) is giving Lewis Back to NASA. The story you probab...

Most Popular World Religions

Most Popular World Religions While there are and have been hundreds of religions and spiritual beliefs across the globe the major faiths practiced by the majority of people on Earth can be broken down into a few major groups. Even within these groups different sects and types of religious  practices exist. Southern Baptists  and Roman Catholics are both considered Christian even though their  religious practices differ greatly.   Abrahamic  Religions Three of the worlds most dominant religions are considered to be the Abrahamic religions. They are named such because of each claiming descent from the ancient Israelites  and follow the God of Abraham. In order of founding the Abrahamic religions are Judaism, Christianity, and Islam.   Most Popular Religious   Christianity:  with 2,116,909,552  members (which includes 1,117,759,185 Roman Catholics, 372,586,395 Protestants, 221,746,920 Orthodox, and 81,865,869 Anglicans). Christians make up almost thirty percent of the global population. The religion arose from Judaism in the first century. Its followers believe Jesus Christ was the son of God and the Messhia for told of in the Old Testament. There are three major sects of Christianity: Roman Catholicism, Eastern Orthodoxy, and Protestantism.  Islam:  with 1,282,780,149 members worldwide believers of Islam are referred to as Muslims. While Islam is very popular in the Middle East one does not need to be Arabic to be Muslim. The largest Muslim nation is actually Indonesia. Followers of Islam believe that there is only one God (Allah) and Mohamed is his last messenger. Contrary to media portrayals Islam is not a violent religion. There are two primary sects of Islam, Sunni, and Shia.  Ã‚  Hinduism: There are 856,690,863 Hindus in th e world. It is one of the oldest religions and is practiced mostly in India and South East Asia. Some consider Hinduism to be a religion while others view it as a spiritual practice or way of life. A prominent belief in Hinduism is the belief in Purusartha  or the object of human pursuit. The four  Purusarthas  are dharma (righteousness), Artha (prosperity), kama (love) and moksa (liberation).   Buddism: Has 381,610,979 followers worldwide. Like Hinduism, Buddhism is another religion that can also be a spiritual practice. It also originates from India. Buddism shares the Hindu believe in dharma. There are three branches of Buddism: Theravada, Mahayana, and Vajrayana. Many Buddist seeks enlightenment or liberation from suffering.  Sikh: this Indian religion has 25,139,912 which is impressive because it doesnt generally seek converts. A seek is defined as one who any human being who faithfully believes in One Immortal Being; ten Gurus, from Guru Nanak to Guru Gobind Singh; Guru Granth Sahib; the teachings of the ten Gurus and the baptism bequeathed by the tenth Guru. Because this religion has strong ethnic ties, some see it as more of an ethnicity than simply a religion.  Judaism:  is the smallest of the Abrahamic religions with  14,826,102 members. Like Sikhs, they are also an ethnoreligious group. Followers of Judaism are known as Jews. There are many different branc hes of Judaism, but the most popular ones are currently: Orthodox, Reform, and Conservative.   Other Beliefs:  While most of the world follows one of the several religions 814,146,396 people believe in smaller religions. 801,898,746 consider themselves to be non-religious and 152,128,701 are an atheist who does not believe in any form of Higher being.

Health Policy Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Health Policy Analysis - Assignment Example The options I would propose, which would be suitable for your campaign, are as such: This move leads toward covering a large number of people, as a universal coverage is far from practical given the level of private medical care. The current system of care adheres to giving care to anyone with emergency conditions. However, in reality only those with health care plans are taken care of, while those without any are taken care of at later stages (Teisberg). This could be backed up using government funding, although other options could be used such as a national insurance, which is used in the United Kingdom. Wider coverage for all would lead to more people being taken care off. Employers would not have to worry about covering their employees, since the government would now be able to cover their employee’s health plans. Would be expensive to maintain at this point, considering that unemployment is a major issue within the current economy. Even considering a national insurance scheme would mean that employees would have to pay national insurance, and this would not be welcomed by those who are earning. This would include opening clinics and having them subsidized to encourage them to survive in the long run. The process would need a bit of funding at the start to cover initial costs, after which these clinics would pay back after a certain period of time. If after a certain period, say two years, a clinic is still unable to pay its debts, then the amount would be waivered. The affluent families could assist in furthering this option. This option would also lead small clinics to, in some way, compete against the larger medical organizations, leading to a more capitalized economy. This would, in effect, eventually force prices for health care to drive downwards, and therefore also have a favorable impact upon the insurance coverage mentioned in the earlier option. This could prove extremely useful for women in labor. The initial

Ethics Essay Example | Topics and Well Written Essays - 750 words - 35

Ethics - Essay Example One of the major ethical rules that managers must adopt is articulating their ethics code. This implies that leaders in an organization must define the key aspects that cover their ethical orientation. This implies that managers must come up with ethics code that indicates the behaviors that are acceptable or unacceptable in their organizations. In order for the ethics code to be effective in streamlining the conduct of the workers during their duties, it must come up with a well crafted code. Such a code should indicate what the employees and the managers should do as well as the situation in the work place if every one is operating at his or her best (Jayne, 2014). In the same way, ethics code must be treated as something vital for the success of a firm rather than indicating it as a strategy to satisfy individuals or firms that offer criticism. The code of ethics must be treated as one of the aspects in the organizational culture. During the hiring process, human resources managers must adopt ethical code. This implies that before the hiring process, prospective candidates must be provided by the code that acts as a guideline while undertaking their duties. For instance, new recruits should be invited by the managers to discuss on the various issues that is related to their personal ethics. One of the major strategies that hiring managers should adopt is to ask the prospective candidates specific questions that relates to their duties. On their part, the candidates should be provided with an opportunity to accept the code or give feedbacks on their effectiveness. After the hiring process, the employees should be provided with an extensive orientation that encompasses all the aspects of the ethics code. Existing and new employees must be provided with job descriptions that are in line with the code. This implies that managers must clearly indicate what the employees are supposed to

Hydraulic Fracturing (What is Fracking) Assignment

Hydraulic Fracturing (What is Fracking) - Assignment Example Firstly, is it really â€Å"a golden mine† for all? Payoff to the owners of lands where process starts â€Å"can be as little as $15 an acre or up to $6,000 an acre† (Vergano). That means only producing company wins. Secondly, whole district is changing because of fracking nearby. It becomes more industrial: technics, new buildings and factories appears. There’re can be as advantages (more new workplaces, business development, etc.) as disadvantages from such changes. Grass disappears; drill sound and heavy equipment appears, changing landscape extremely. And what can be good for one district’s infrastructure can be bad for another. Often farmers and landowners suffer because of fracking in the neighborhood. Producing oil and gas process not only frights animals and harms agribusiness, but also probably pollutes air and water, so influences badly on a farm production’s quality. But what’s most frightening, fracking’s damage to the environment isn’t still known for sure. There’s simply not enough information to tell what harm fracking brings into a general ecology situation and a local inhabitants’ health (Vergano). Naturally, a lot of people are worried about using a doubtful energy producing method. Recently, University of Taxes and Duke University studies reviled that most harm from fracking can be caused from spills and wells, drilled and constructed in the wrong way (Vergano). And besides air and water pollution, a big question is how this method influences on lithosphere. An idea of fracking is making cracks deeply in earth’s layers. How safe is that? To my mind, most reasonable is an opinion that for every different place and with every different company answer on question â€Å"to drill or not to drill† can be different. Such big oil and gas producing corporations like Halliburton or Shell usually

Is it ever justified to kill animals Essay Example | Topics and Well Written Essays - 1500 words

Is it ever justified to kill animals - Essay Example r not but if to take into consideration the killing of animals in non-wild habitat it becomes obvious that all motives for this in the people’s world are explained by mankinds domination over the world of the living creatures. The problematic issue of this aspect is the question of appropriateness and justification of the killing animals for different goals of people. To begin with it is necessary to define the concept of animals. A well-known and scientifically proven opinion is that animals unite wild creatures as well as domestic ones. Consequently the question of interaction and life mission of humans and animals as biological kinds arises. They say people have to use products of animal origin in order to live – it is as for the domestic cattle and wild animals. As for the pets people receive such feelings as devotion, love, affection from them. From this point of view humans are perceived as consumers of animals’ positive effect on their lives in all levels from physical to moral one. Then there is a dilemma whether a mankind is a friend or an enemy of living creatures, whether people feel the responsibility for animals which were killed in order to be eaten by a human (meat and beproducts of domestic cattle, etc.) or to serve as an indicator of a luxurious life (furs, horns, heads of wild animals). There is no doubt that unfor tunately there are many other reasons for killing animals which are widely accepted and practiced in our life. Let’s see what are the pros and cons of this issue in more details. One of the main justifications often given for killing animals is that people are to maintain the viability and provide their physical needs in food and related needs in clothing (clothes from wool, fur, leather and so on). In this respect animals are perceived as creatures that are called for people’s trouble-free existence only. Then it appears that a human being is a tyrant who is guided just by physical instincts not by moral norms in his life.

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE Essay

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE PROTECTION (BFS3440-07B) - Essay Example etail, the second and third for office space, and the fourth and fifth for apartments, the live loads for each floor starting from the first floor becomes lighter subsequently as it increases in level or distance from the street or ground. This claim can be supported by Sharry’s edition of the Life Safety Code Handbook (1978), which states that the occupancy load of mercantile or retail stores is not less than 1 person for each 30 square feet gross floor area of sales space; for office or business occupancy, it is no less than 1 person per 100 square feet of gross floor area; and finally, for apartments or residential occupancy, it is 1 person per 200 square feet gross floor area. From these figures alone, we can already foresee and surmise that the first floor will be the most densely populated followed by the second and third floors, and then the fourth and fifth. Perhaps as the resident site-safety engineer, though there is limited information given in this situation, it is imperative to assess live loads as close as possible to reality. This would give a crude idea of the dispersal of people in any given building and the maximization of other safety measure that can mitigate any damage, distortion, or discomfort to its

Marketing plan Assignment Example | Topics and Well Written Essays - 3250 words

Marketing plan - Assignment Example It is flourishing more than ever before. Consequently, fragrance has become a necessity rather than a luxury for women. The future of fragrance industry seems to be rosier than ever, but the possibility of downturn in luxury item market can not be ruled out due to widespread recession wave. Fragrance market is highly competitive with the presence of giant business corporations. Pink is a small but international company with a range of 6 brands which is divided into two main lines; Pink Divine and Pink Dew. Market in USA and Europe is saturated for Pink with chances of growth by extensive competitive strategy; on the other hand, opportunities are diverse in Middle East, Japan and China. Pink can have an edge through partnerships and research ventures with the established corporations. Pink’s marketing strategy is to innovate and play with the strengths. We have to focus on competitors in order to achieve our target of US$0.5 billion. Economic environment is volatile, due to recession period there is a downturn in world economy. In this situation demand for luxury goods, especially fragrances decrease. Consequently, women are spending lesser on expensive products especially fragrances are used occasionally rather than regularly. There is very little room for growth in over saturated markets like USA and Europe. In 21st century the marketing world has changed completely. With globalization markets are easier to approach as advanced communication means has shrunk the world to a village. To meet the needs of business in this fast-paced world there are much technological advancement. Internet has not only changed marketing techniques but also replaced inventory with information. To meet the requirements of modern customer we have to concentrate on technological advancements like nanotechnology in sunscreen products in future. Suppliers will be provided by the superior technical support. For Pink, to support customer needs and value creation through the products

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE Essay

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE PROTECTION (BFS3440-07B) - Essay Example etail, the second and third for office space, and the fourth and fifth for apartments, the live loads for each floor starting from the first floor becomes lighter subsequently as it increases in level or distance from the street or ground. This claim can be supported by Sharry’s edition of the Life Safety Code Handbook (1978), which states that the occupancy load of mercantile or retail stores is not less than 1 person for each 30 square feet gross floor area of sales space; for office or business occupancy, it is no less than 1 person per 100 square feet of gross floor area; and finally, for apartments or residential occupancy, it is 1 person per 200 square feet gross floor area. From these figures alone, we can already foresee and surmise that the first floor will be the most densely populated followed by the second and third floors, and then the fourth and fifth. Perhaps as the resident site-safety engineer, though there is limited information given in this situation, it is imperative to assess live loads as close as possible to reality. This would give a crude idea of the dispersal of people in any given building and the maximization of other safety measure that can mitigate any damage, distortion, or discomfort to its

Narrative Example Essay Example for Free

Narrative Example Essay T ‘was a beautiful day. The sun shone brightly in the East. Birds chirping, sweetly singing on the branches of a trees. Warm smiles of my neighbors, together with the refreshing smell of cold breeze joined the atmosphere. Everything was so perfect. BUZZ, BUZZ, BUZZZZZZ. My alarm clock rang. What?! I’m so late for my class. Blame that stupid dream. Hurriedly, I forcefully took a bath on cold waters. Within 15 minutes, I was all set. I arrived at school very late. When I entered the class, a male friend of mine smiled at me. To show some respect, I flashed my not-so-cool grin and sank to my seat. Bored enough, I took my phone out. A text message from someone anonymous surprised me. It said, â€Å"Meet me at the canteen at exactly 9 A.M. Refer to the School clock†. I glanced at the clock, yawned and dozed off to sleep. See more: how to start a narrative essay for college I completely forgot about the text. Zzzzzzz. Seconds, minutes, hours flew fast by. My typical day ended somewhat nothing has been accomplished. I loved it. Entering our house, my phone rang. A friend was calling. A male voice from the other line was talking , telling me to go with him on the hospital because there was an emergency. I hurriedly went out the house and went with him. As we walked, thoughts engulfed me, the hospital was our neighbour and we went to ride in a car. How strange. Upon entering the car, my friends shouted â€Å"VICTIM† and laughed so hard. Okay, that was a set-up! I was so pissed off. Grrrrhhh! They brought me to Waterworld Resort. Entering the gates, the Ensemble played a soft romantic music. A waiter signalled me to come so I followed him. Later, I saw a guy holding a white rose. I studied him carefully only to be surprised that the guy was my crush. I saw him flashed his pearly whites on me. Wondering, I went and asked him, â€Å" What’s this?† Instead of answering, he motioned me to come with him. We walked on the garden and talked. I talked, he talked, we talked. I smiled, he laughed. Food trips and more talks It’s so sad but I have to bid him goodbye . Before I walked away from him, he hugged me so tight in front of my friends and whispered his three magical words, â€Å"I love you†. I was so shocked. I don’t know how would I react so I just smiled and nod. I can’t talk that night. I felt like my mind is somewhere over there, away from me. It was so romantic. It was so memorable. Dated with love, February 28, 2010. More dates followed and he courted me. We became young lovers and until now, we are still together.

Nursing Research Improve Patient Outcomes Trans Cultural Nursing Nursing Essay

Nursing Research Improve Patient Outcomes Trans Cultural Nursing Nursing Essay Art and science (2009) claims the five steps of EBP are: asking an important clinical question, collecting the most relevant and best evidence, critically appraising the evidence, integrating the evidence with ones clinical expertise and patient preferences to make a practice decision, and evaluating the outcomes of that decision. Some barriers to incorporating EBP to improve patient outcomes include funding sources, poor access to quality information, lack of leadership, motivation or strategy. From an education perspective found that 83% of participation from various professions in primary care had never undertaken a research course, indicating that only 17% of participants had done so. This suggests that critical appraisal skills and discernment in applying research findings are likely to be lacking in this group. (37) Education is essential for research to improve patient outcomes and to help generate more EBP. Nursing Research to Improve Patient Outcomes through Evidence Based Practice and Trans-Cultural Nursing Globalization has transformed the workplaces around the globe including the health sector and health profession like nursing. Such phenomenon significantly led to the emergence of trans-cultural nursing. Trans-cultural nursing as study and practice in nursing that focus on differences and similarities among cultures with respect to human care, health, and illness based upon the peoples beliefs, practices and cultural values wherein such knowledge and skills , are utilized by the professional nurse to provide cultural specific or culturally congruent nursing care to people. Trans-cultural nursing is applicable in nursing homes and hospitals of culturally diverse patients and colleagues. It addresses the issue intertwined with cultural diversity in the nursing field in different venues of which the professionals are guided on how to deal with the complexities associated in providing nursing care to culturally diverse elderly patients as well as their colleagues as implied by the article research Leiningers Transcultural Nursing Model by C. Cameron and L. Luna. It implies the complex ways of different ethnic groups expression of their respective cultures and societies to find expression as they merge in a healthcare venue like the nursing homes of the elderly of which I experienced working. From the diverse forms taken by culture over time and space stem the uniqueness and plurality of the identities and cultural expressions of peoples and societies that make up the healthcare patients of today. It is a fact that cultural differences naturally produce conflicts in a culturally diverse healthcare firm like the nursing home composed of culturally diverse patients especially when tolerance and mutual respect are not present or there is prevalence of racism or any forms of bigotry. Healthcare Institutions or organizations and communities that are composed of divers e members or population/patients have innate individual differences and opposing paradigms peculiar to their counter parts/each other entwined with communication and language barriers, political beliefs, different sets of values, religion, personal-moral-ethical and philosophical paradigms. Such conditions are fertile grounds of misunderstandings that eventually lead conflict if not cope up or proactively addressed by the leaders or the administrators of the healthcare firm and the culturally diverse members themselves and their patients who are also came from different ethnic groups which makes the knowledge of trans-cultural nursing very important to make ones profession efficient and productive in providing the healthcare needs of culturally diverse patients (Cameron and Luna, 1996). As this research article utilized the survey and research method in formulating this study that would help nursing profession more productive, efficient and innovative in todays workplace entwined wi th culturally diverse patients, and colleagues. This also implies that nurses today must find the ways and means to adapt to the increasingly culturally diverse patients and must know how to utilize the known tools of transcultural nursing in order for them to be effective in giving the best service for their patients that consequently make their firms competitive in the market. It is a major challenge facing the nursing profession is to educate and assist nurses to develop the skills to provide culturally relevant care (Hughes, 2007, p. 57). The knowledge and experience I gained with the said patients have shown how complex the nursing profession is especially in this age where cultural divergence is becoming a norm intertwined with the healthcare firms and system. Such present condition creates the need for nurses to be constantly updated with the latest trends in transcultural nursing and utilize tools like Gibbs model of reflection (Gibbs reflective cycle) and Giger   Davidhiz ars models as the very sources on how to innovate ones profession, skills and interaction with patients and elements in the workplace proactively, efficiently and productively as nursing professional. As these kind of tool emphasized the importance of reflection. Reflection in the nursing profession is very important in helping improving the quality of nursing care towards the culturally diverse patients. Transcultural Nursing significantly conforms to the ethical principles of utilitarianism (which emphasizes the importance of giving happiness to the greatest number of people) as it would empower professional nurses to analyze their own selves and professional performance particularly on their respective strengths and weaknesses. It enables them to mitigate their weaknesses through acquisition of more in-depth knowledge derived from the implications of trans-cultural nursing and latest trends of nursing profession, new skills through profession empowering workshops and new work ven ues that cater diverse patients and retraining if necessary. With regards to their individual strengths trans-cultural nursing will help improve their way of caring the culturally diverse patients as well as their interpersonal skills with their colleagues, superiors and other people in the workplace. The knowledge and application of Trans-cultural nursing definitely change their behavior towards their profession and towards their patients which would positively impact their cognitive, affective and psycho-motor functions in fulfilling their duties and responsibilities as a professional nurse confined in the culturally diverse workplace. Acquiring skills and knowledge through job exposure or experience are the most concrete form of learning, so professional nurses must find the ways and means to acquire it from such venues as much as possible. To end, Experience and training in intercultural nursing are very important elements in nursing profession and providing healthcare service t o the elderly with multicultural backgrounds wherein lack of it makes them incompetent. Because of the lack of skills on how to utilize it on the field which makes tools like Gibbs model of reflection and combined exposure on the highly diverse field necessary. It is important for me to understand the dynamics of nursing profession to assist the culturally diverse patients and to retain, attain, or maintain optimal system stability particularly in providing their healthcare needs whether in nursing homes or in hospitals. As inadequacy of cultural and care knowledge are the missing link to nursings understandings of the many complex variations required in patient care who have different cultural backgrounds to support compliance, healing, and wellness. Therefore, it is a must that every nurse should be equipped with the skills and knowledge of trans-cultural nursing. Cameron, C., Luna, L. (1996). Leiningers transcultural nursing model. In J. J. Fitzpatrick A. L. Whall Ed. Conceptual models of nursing: Analysis and application. Stramford, CT: Appleton Lange. Hughes, K. H. and Hood, L. J. (2007). Teaching Methods and an Outcome Tool for Measuring Cultural Sensitivity in Undergraduate Nursing Students. Journal of Transcultural Nursing, issue 18, pp. 57-62

Technology Transfer :: essays research papers

Analyzing the transfer of technology from one place to another can be a very difficult task. People have tried to trace the origins of specific technologies and map out what cultures it affected, why and what impact the technology had on history. Books have been written on conclusions that authors have made after doing the research I have suggested. I believe that obtaining the information to write a book about this subject is extremely hard and confusing, this is a personal assumption that I have made with regard to the fact that reading a book on this subject is hard and confusing. After reading The Tools of Empire by Daniel R. Headrick and excerpts from both Technology in World Civilization by A. Pacey and Major Problems in the History of American Technology, I have formed some opinions of my own primarily based on my readings about nineteenth and twentieth century technology transfer.   Ã‚  Ã‚  Ã‚  Ã‚  During the nineteenth century two major events stand out in connection to technology. First the progress and power of industrial technology, second the domination and exploitation of Africa and Asia by Europeans. In the book The Tools of Empire, Headrick the author connects theses factors through many examples in history. Leading into the twentieth century even though many would like to fast forward into the dawn of electronics, there is still a major focus on technology in Africa and Asia. However, the transfer of technology is now steering away from dominating and leaning towards local adaptation.   Ã‚  Ã‚  Ã‚  Ã‚  Africa and India experienced a deeper affect of technological transfer because they were conquered and colonized by Europe. The steamboat with its ability to travel up and down river enabled Europeans deep into Africa and Asia. The railroad helped eliminate the difficulties of inland transportation for Europeans in India. The steamboat and the Railroad were two important technologies of the nineteenth century that changed many aspects of life in India and Africa. China’s rulers controlled European influence rather tightly, yet there was trade of course. And through the opium war there was an influence of European technology in China. In the twentieth century the transfer of technology from industrialized to the less industrialized is still happening. Yet it is happening a slightly different manner instead of being forced upon a nation it is being adapted to and for a nation. In the 1930s the United States made advancements in genetic –chemical technology. Technology Transfer :: essays research papers Analyzing the transfer of technology from one place to another can be a very difficult task. People have tried to trace the origins of specific technologies and map out what cultures it affected, why and what impact the technology had on history. Books have been written on conclusions that authors have made after doing the research I have suggested. I believe that obtaining the information to write a book about this subject is extremely hard and confusing, this is a personal assumption that I have made with regard to the fact that reading a book on this subject is hard and confusing. After reading The Tools of Empire by Daniel R. Headrick and excerpts from both Technology in World Civilization by A. Pacey and Major Problems in the History of American Technology, I have formed some opinions of my own primarily based on my readings about nineteenth and twentieth century technology transfer.   Ã‚  Ã‚  Ã‚  Ã‚  During the nineteenth century two major events stand out in connection to technology. First the progress and power of industrial technology, second the domination and exploitation of Africa and Asia by Europeans. In the book The Tools of Empire, Headrick the author connects theses factors through many examples in history. Leading into the twentieth century even though many would like to fast forward into the dawn of electronics, there is still a major focus on technology in Africa and Asia. However, the transfer of technology is now steering away from dominating and leaning towards local adaptation.   Ã‚  Ã‚  Ã‚  Ã‚  Africa and India experienced a deeper affect of technological transfer because they were conquered and colonized by Europe. The steamboat with its ability to travel up and down river enabled Europeans deep into Africa and Asia. The railroad helped eliminate the difficulties of inland transportation for Europeans in India. The steamboat and the Railroad were two important technologies of the nineteenth century that changed many aspects of life in India and Africa. China’s rulers controlled European influence rather tightly, yet there was trade of course. And through the opium war there was an influence of European technology in China. In the twentieth century the transfer of technology from industrialized to the less industrialized is still happening. Yet it is happening a slightly different manner instead of being forced upon a nation it is being adapted to and for a nation. In the 1930s the United States made advancements in genetic –chemical technology.

To what Extent the Progressive Movement was Successful Essay -- essays

In the beginning of the twentieth century, the economy was booming, new technology flourished. The rapid industrialization brought achievement to the United States, however, it also caused several social problems. Wealth and power were concentrated in the hands of a few, and poverty and political corruption were widespread. As people became aware of these problems, a new reform group was created. Unlike populism, which had been a group of farmers grown desperate as the economy submerged into depression, the new reform movement arose from the educated middle class. These people were known as the progressives. The Progressive Movement was a movement that aimed at solving political, economic, and social problems. The Progressives were people from the middle class who had confidence that they could achieve social progress through political reform. The Progressives sought after changes and improvements in the society through laws and other federal actions. Many progressives thought that the greatest way to reform society was through its schools. Public education had grown rapidly since the Civil War. Progressives had new ideas about the purpose of education. Progressive educators believed that children should learn best by contributing in activities where they can work on projects and learn at their own rate. I thought this idea was a better way of learning because memorizing methods were really stressful and many people have diverse ways of learning: visual, hearing, hands on, and etc. In addition, the Progressives were absolutely correct to improve society by education because by having an education, it will prepare an individual to earn a living, but also to prepare the student to play a useful role in a democratic society. With e... ...icter safety laws, for instance, employees must wash their hands before working. The Women Christian Temperance Union, they fought against liquor, and at this time, they still fight about liquor and driving and they are called MADD: Mother?s Against Drunk Driving. Women are also allowed to run for Senators/Representatives in government and for presidencies. They have the right to vote for anything and have a voice. Education has also influence us because now we have a law called ?No Child Left Behind?, and we have standardized testing: CAPT (CT), SATS, ACTS, etc, which shows how much a student demonstrates their skills in a specific subject. Working laws has change minimum wage because people deserve more money for the hours they work, and some business provide health/dental/life insurance. In brief, the Progressive Era?s actions are still affecting Americans today.

Gm588 Final Project Proposal Outline

GM588 Final Project Proposal Outline 1. Enhancement of Quality for Genesis Healthcare 2. Genesis Potomac Center 3. Genesis Healthcare is a leading provider of short term healthcare services which includes: rehabilitation, dialysis, skill nursing and sometimes long term care. The company operates over two hundred centers within thirteen eastern states in the United States. Genesis also supplies rehabilitation therapy to over one thousand one hundred health care providers within twenty eight states and the District of Columbia. Quality management in Genesis is very well encouraged because they are involved in an industry that caters to the needs and lives of people. According to their values quality and care should be given to touch and improve the lives of others. 4. I currently work for Genesis, at the Washington DC location. This location has a bad reputation due to an incident that occurs years ago because the quality in service was breached. However, at the time the situation happen the facility was under a different management that had no affiliations with Genesis but people still have that bad notion of the company. I feel as though the only way we can change the perception of these people is by enhancing the quality in the services we provide. 5. After I joined Genesis about a year ago along with our new management team, we have changed everything and made lots of progress. Our greatest opportunity was getting our surroundings involve so that they could then witness the improvement that were being made. Renovation of the building was first done since it was an opportunity to attract the general public. Weekly surveys were also put in place so that residence could give feedback on a daily bases to show the company and its new management improvements. 6. In order for Genesis to continue its growth, I believe the best quality management tool to follow would be the six stigma. Genesis already completed the first step of the stigma method which is defining the problem. They realize that quality was breached so they are working on enhancing and improving quality for their customers. The second step is measuring the quality and to do that, Genesis has a weekly survey system that generates the effectiveness of the quality being given and those responses is how quality is measured. Genesis is constantly utilizing the third method of the six stigmas which is improving quality. They encourage and task their employees on a daily basis to provide great service. They also train their employees to be successful in promoting quality. The analyzation of quality is a task Genesis has mastered because they have sought out the needs of their customers, which help determine the kind of quality service needed. Improving is the aspect Genesis is putting most of their efforts into because any entity existing in our world must have the desire to grow and the only way to achieve that goal is through improvement. Control is definitely an aspect of the stigma that genesis have a good grip on because they have come up with ways to accomplish their quality management goals and how they can control the quality they intend to give. 7. TCO A, C, D and I all relates well to my project because they all talk about the importance of quality management and some of the philosophies to follow when enforcing quality. As a person, I believe that the best way an organization can grow is based on quality because people will fund something if they are satisfied with it. I also am a huge fan of the six stigmas because I have used it several times and its yielded positive results. 8. Sources 1. Evans, J. , & Lindsay, W. (2011). Managing for quality & performance excellence. Pre-press. 2. Genesis company history. (n. d. ). Retrieved from www. genesishcc. com 3. De Sousa, S. (2010). Six stigma steps. My PM expert, 11(2), 232. Retrieved from www. my-project-management-expert. com

Gender Inequality Essay

In the 21st century women are more educated and powerful than they have ever been. They are integrated into every work sector, from labour intensive jobs, middle class jobs up to the highest professional engineering, medical, legal and political positions. However, there still remain high gender inequalities within the workplace, which will be covered in this report through several articles and studies in respects to top management positions and payments imbalance. As gender inequality is not a specific event rather a continuously forming process from the beginning of the humanity until present day, and beyond that. To understand the current state of affairs we have to firstly talk about the processes which have occurred during the past. Historic context: Several studies talk about the division of labour between men and women already in the prehistory. All the evidence shows that from the very beginning, women had the simpler and easier jobs, which was manifested in fruits, eggs and berry gathering, while men had the more dangerous and intensive duties such as hunting and fishing. The subordinate role of women had already appeared in that time. According to anthropologists, the nomadic lifestyle continues as hordes’ communities, women had the role of carrying the pickings, while men were waiting for any attacks from outside the community. As women were not able to protect themselves while carrying the foods, men became the protectors of the community. Although there were some warrior women, who were called â€Å"amazons†, they still are physically weaker. As race preservation is a function of women, when they became pregnant they were not able to support both the community and their duties together, within the hordes eyes, they were considered of no significant importance and the infants and young children worsened this situation. They had to be supported (fed, protected) which slowed down the community, but in the same time until a certain age the horde had no important role for them. However the prehistoric humans had no knowledge about the biology of insemination, therefore they considered the pregnancy as a magical wonder. This is evidenced by the first artworks, for example the female statues which they highlighted the body parts referring to fertility, of which the best known is the Venus of Willendorf. Nevertheless after time they have realised that, the participation of men is also necessary to fertilization and women lost the surrounding admiration, therefore they became even more subordinated. Later in history, several communities with the emergence of the ancient slavery society and monogamy had become widespread. All the men could have only one wife yet posses several bond slaves. Women could have sexual relationship, only with their husbands. If they breached this rule it had serious consequences. Men regarded not only their slave women as their property, but also the female members of the family, over whom men controlled absolute power. In the early feudalism era, the Church had said women cannot be equal to men, as God created Adam first from his own image and only after this created Eve from the ‘rest of the materials’. Women have been created for men, and not inversely. Further more women have to consider their husbands as God. In the middle Ages children had been socially educated to respect their fathers more than their mothers. The male children, from a certain age received adult rights, to treat their mothers and sisters in the same manner as their fathers. They thought women had to been given constraints and rules, as Eve was who anathematized the humanity, so women had to be chastised for it. Men had to penalize women as a duty, even if it was associated with pain. The only rule which was accepted was that the woman could not die. In the 17th century in America, woman took taking care of their families an important responsibility. Women and men were working together on their agricultural lands. While they catered their families, they also worked on markets, where they could sell the remaining crops or some weaved clothes, thus they earned some respect. Women and men have shared not only the jobs, but also the wages. In the 18th century, as the economy has shifted from the agriculture to the industrial economy the world of home and work had got totally separated. Women were forced back to their homes and lost all their social respect. With the occurrence of industrialization, the role of women focused on the duties around the house, or they became industrial workers, for much smaller salary though, as women were treated as inferiority. The most terrible situation was in the lead industry. They have not used protective equipment; therefore lead poisoning was a very frequent workers disease. Women were afflicted by death, poisoning, paralysis; their children were still-born many times. At the beginning of the 19th century women were ignominiously exploited. Their wages were not enough even for their basic needs. A survey in 1889-93 shows that in France a workwoman received half of that wage, what a workman received for the same work hours. In 1918 women’s salary is half of the men’s in America. The women’s wages rose between 1911 and 1945, although they were less than men’s wages. At the beginning of capitalism, new work opportunities appeared. Women occupied the agriculture, the industry, the trading, the banks, the insurance companies, the offices and the freelance positions. This process accelerated the unemployment during the 1st and 2nd world war, worldwide. Emancipation in the UK: The sequences of events are roughly the same in many western countries. In some enlightened states (e. g. New-Zealand, Australia, Finland and Norway) women received franchises before the 1st world war. In other countries, struggles have started, but nowhere were as dramatic as in England. In 1903 Emmeline Pankhurst got to the edge of the movement fighting for women’s right to vote. These suffrages interrupted political meetings, chained themselves to fences and were sent to prison as they were not willing to pay any financial penalty. When the 1st world war broke out, most of the suffrages suspended the fights, and the women who filled in the jobs (instead of the fighting men) coped successfully. This allowed women voting rights from the government, by destroying the stigma surrounding women’s inequality instead of facing the movement again. After the war the US and several European countries undertook similar reforms. Another movement inspired from the UK was created called â€Å"Woman’s Lib for life† created in the US back in 1960s which spread through Europe. This ideology was called â€Å"feminism†. Feminism talks about gender equality, but also about sexual abuse, rape and abortion. Feminists succeeded to reach equal opportunities in political, legal, demographical, educational and employment rights. Nevertheless the practical applications of the laws often meet difficulties, even if their enforcements create special executive and examiner bodies. In many parts of the world, women’s most elementary rights are still missing, in many societies they cannot even choose their spouse. In present days, in the most enlightened countries such as the UK, the distance between females and males in employment decreased significantly, but still women face forms of discrimination. Present: In our days, more and more women take part in higher education. After graduation they try to find a job, build their career what they have to interrupt as their biological clocks are ticking and near their career plans they don’t want to give up building a family. During their pregnancy normally they become less capable to cater their work in full-time. After their pregnancy they have the right to take a maternity leave with the thought of they can return to their job without any discrimination. However, this is not so simple. In the 21st century as in most of the tolerant countries, as in the UK the unequal and inequitable treatment of employees on the basis of gender i. e. sex discrimination in workplace is illegal. If it can be proved by the employee, the employer could probably face a serious penalty. Discrimination can be classified in two ways. One of them is based on suffered disadvantage e. g. nequal payment, discrimination because of pregnancy or maternity leave, inequality in the scale of employment and different treatment and progress opportunities within workplace. Direct and indirect discrimination: The other classification group divides discrimination according to insulted party as an individual (direct), or a specific target group (indirect). Direct discrimination is â€Å"where an employee or prospective employee is less favourably treated because of their race, sex, marital status (including civil partnerships), religion, sexual orientation, gender reassignment, age, disability, pregnancy or maternity† (CompactLaw, 1996-2013). As it revealed from the most recent article from the Guardian about sexual discrimination â€Å"women are suffering escalating levels of illegal discrimination at work when they get pregnant, and are often made redundant while they are on maternity leave, according to a new poll. The figures show one in seven of the women surveyed had lost their job while on maternity leave; 40% said their jobs had changed by the time they returned, with half reporting a cut in hours or demotion. More than a tenth had been replaced in their jobs by the person who had covered their maternity leave† (Tracey McVeigh, 2013). Indirect discrimination is often less obvious. Sometimes, a policy, rule or practice seems fair because it applies to everyone equally, but a closer look shows that some people are being treated unfairly. This is because some people or groups of people are unable or less able to comply with the rule or are disadvantaged because of it. If this policy or practice is ‘not r easonable’, it may be indirect discrimination† (Anti-Discrimination Commission Queensland 2007) One of the most famous indirect cases associated with one of the largest companies in the US being the Wal-Mart Stores. Wal-Mart had a case which started in 2000, when Betty Dukes, a Wal-Mart worker from California, claimed sex discrimination because of gender discrimination in pay and promotion policies and practices. During the negotiations almost 2000 women joined Betty, representing about 1. 5M women. On 20th of June, 2011, the Supreme Court finally closed the negotiations in Wal-Mart’s favour, as the unequal treatment was not clearly proved. On the other side employers and managers have to be very guarded and deliberate to avoid discrimination and promote equality. There are several details which have to be kept in the front view of management.